“Greet the Grief” is a social design product, serving as a guideline for bereaved people through the

phases of grief. Grief can be described as a dynamic, challenging journey, confronting one with

fluctuating and intense emotions due to the sudden change in one’s environment and social role.

Moreover, our Western fast-paced meritocracy predominantly prioritizes qualities like productivity,

youth, happiness and good health, resulting in pressure to reach recovery. Furthermore, this

everlasting fear has created a sense of taboo around the normal and common topic. Unfortunately,

avoidance and shielding of these emotions is a common phenomenon, possibly leading to

physiological reactions and development of pathological patterns.


“Greet the Grief” confronts this and stimulates open discourse by providing materials, encouraging

creative expression. This will be achieved through the traditional, Finnish, slow craftsmanship “Ryijy”,

the manual knotting of rugs. The slowness of creating, acts beneficial for the bereaved person due to

its relaxing activity and potential therapeutic qualities. It gives one the needed space and time to

gradually reach recovery. Furthermore, the regular and structured workflow may help in regaining a

sense of security of control.


The product is divided into a handbook and a kit, embedded into the existing market. The handbook,

containing three educational leporellos, deals with the confrontation and reflection of one’s emotions

and memories of the deceased loved one. By sending an individualized questionnaire, regarding your

Ryijy design, one will receive a personalized kit with materials to knot your own rug.a

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Copyright Katharina Schwab 2024